I build brands, products, and the systems behind creative work. Currently leading AI creative operations at GOAT↗
Before this: Brand Director at Alias↗ [global resale platform, 2021 → 24], Design Director at GOAT↗ [fashion marketplace, 2018 → 21], and SGW Studio↗ [design and art direction, since 2010].
AI Lab↗Live
tools for creative work: native iOS, shader languages, typography, and agents. Built and running at the studio.
Designed and built in Los Angeles, CA © 2026
I build brands, products, and the systems behind creative work. Currently leading AI creative operations at GOAT↗
GOAT Group↗Sr Director, AI Creative
Building AI-native creative infrastructure across GOAT, Flight Club, Grailed, Sneakers.com, and Alias. 2024 → now
Alias↗Brand Director
The full brand for a global resale platform: financial tools, market intelligence, campaigns. 2021 → 24
GOAT↗Design Director
Brand foundation for a 60M+ member marketplace: app, web, retail, campaigns. 2018 → 21
SGW Studio↗Founder
Design and art direction for DC Comics, Maison Mumm, Warner Music, and others. 2010 → now
AI Lab↗Live
Independent tools for creative work: native iOS, shader languages, typography, and agents. Built and running at the studio.